Design Tips That Can Help Increase Your Websites Conversion Rate

Usefulness of Patterns and Personalities

in Designing Better Converting Websites

Various search patterns and personalities are in operation while visitors are browsing a web site. As such, it is important for web development Toronto firms to remain aware of these search personalities so that websites can be developed which would be able to draw user's attention as well as get expected number of conversions. Our aim here will be to examine these search patterns and personalities.

Role of Search Personalities and Patterns in Website Design

Different Search Patterns

web development TorontoIf designers have a clear idea about details visitors are searching for then it will become easier for them to improve design of your site. Here, it will be important for web development Toronto companies to have knowledge of different search patterns which users make use of while browsing a site. These patters are:

  • Users Searching for Information: Users come to your site with general idea about information they are looking for and are willing to browse your site to find more details.
  • Visitors are Willing to Go to Next Step: These users are interested in having a quick overview of information available on the site. They are primarily looking for CTA elements present on a page to move onto next step.
  • Prepared to Purchase: These visitors already have required information about the product and will make an effort to check whether those details are present on your site before making a purchase decision.

These details clearly highlight the fact that users tend to mix these search patterns before buying something online and as such, web development Toronto companies need to analyze these patterns to improve design on your site.

Four Search Personalities

Elements of your website's design users are focusing on largely depends upon search personality they fall into. Thus, by having knowledge of these search personalities designers can considerably improve design of your website and help you attain higher conversions. Let us look at the most common search personalities.

  • Users Focusing on Value Proposition: These visitors want to be sure about credibility of a site and its value proposition before making a purchase on the site. Moreover, they want to be sure that buying from your site will be the right thing to do. These visitors generally pay more attention to content present above the fold and try to find text specific to what they want to find on your site as well as skip a lot of content when viewing a web page.
  • Spontaneous Users: These users have less time to spend on browsing a site and will try to quickly find required information. While browsing a site they will primarily look for highest selling items on the site.
  • Relational Users: User with this type of search personality primarily base their decisions on emotions and relationships. As such, they would try to figure out your site's online personality before taking a decision about purchasing from your website.


Thus to conclude it can be said that web development Toronto companies need to analyze these patterns and personalities to improve design of your site.

Why Your Website Should Be Mobile Friendly

Designing Mobile Friendly Sites and 

3 Aspects Designers Need to Take Into Consideration

Use of mobile phones is increasing at a rapid pace and as such it is becoming necessary to design a site in such a way that it can be viewed properly on mobile devices. Thus, web development Toronto firms need to consider several aspects to design mobile friendly sites. Let us go through some of the aspects designers should focus on.

Tips for Improving Mobile Friendliness of a Site

Tip #1: Concerns Regarding High Resource Usage

web development TorontoIncrease in resolution and high end displays ensure that a website looks excellent when viewed on high end devices. This makes it possible for designers to add different features which make the site look appealing. However, such high resource utilization makes the website slow and such slow loading time can be a negative factor when someone tries to open the site on a mobile device.

What designers should do to fix this problem?

It will be the responsibility of designers to check resource utilization and as much as possible try to minimize it. As for instance, web development Toronto companies can make use of low resolution images wherever possible instead of high resolution ones to achieve desired effect without users being able to find the difference between the two. Some of the other things designers need to try out would include utilization of vector format and compression for images to reduce the time it takes to open a page on a mobile device.

Tip #2: Problem of Doorslams

A doorslam occurs when user landing on the site get to see a full page advertisement rather than actual content on the page.

What designers should do to fix this problem?

One option web development Toronto agencies can make use of consists of utilizing Javascript so that once dismissed by a user, the add does not reappear for that user in future. In case it is necessary to use such type of advertisement then it will be the responsibility of designers to make it least intrusive.

Tip #3: Problems with Touch Targets

When we are talking about mobile devices clickable area for touch targets is an important consideration designers need to focus on. If visitors are not able to properly tap on any specific target then your conversions will go down as well as reputation of your website. Problems arise when designers forget about importance of screen density as well as any particular touch target's width.

What designers should do to fix this problem?

An ideal thing to do will be to take into consideration physical dimensions while designing touch targets. Let us explain this concept using an example. Suppose, there is a touch target that is of square space and 44px in dimension. The touch target would take up 7.4mm in case a user is viewing the site on a screen having very low DPI. On the other hand, the target element will take up 2.5mm space when site is opened on a high density screen. Designers also need to make sure that there is a gap of at least 2mm between touch targets so that visitors can easily tap on the target they want to without accidentally tapping on some other target.

In Conclusion

From above details it is quite clear that for focusing on mobile compatibility designers need to focus on several different aspects to design a site which performs equally well on mobile devices.

Different Design Roles and The Effect They Can Have On The User

An Insight into Different Design Laws 

and Role They Play in Improving Various Design Aspects of a Website

There are various design laws which when combined together, help in creation of successful web design. Gestalt design laws are such laws which designers should pay attention to while developing a web site to improve site's aesthetic appeal and usability. Our main focus here will be on checking these laws and how they help in improving your site's design.

Improving Site Design Using Design Laws

Gestalt design laws state that we tend to look at things in their entirety before understanding their constituent parts. In web design context it means web visitors usually look at complete website before analyzing individual parts like header, menus, footer and similar other elements.There are different design laws which your web design company can utilize for creating a user friendly website. Let us go through the details here.

Law of Closure, Law of Common Fate, and Law of Proximity

web design companyLaw #1 – Law of Closure: According to this law we try to seek completeness. What this means is that if a portion of a photograph is missing or if a shape has not been closed then our mind tries to fill the visual gap on its own.

How to utilize law of closure in web design?

To create a website that complies with this design law designers need to ensure that your site looks complete. This will help to make the site look professional as well as enhance its visual appeal.

Law #2 – Law of Common Fate: This law states that people usually group objects with similar motion and in addition to it, consider such objects to be going in the same direction. Let us look at an example of an array of dots where few of the dots are moving in upward direction and rest in downward direction. In such scenario people would consider downward and upward moving dots as separate entities.

How to utilize law of common fate in web design?

A web design company can make use of this law to create design elements which can draw user's attention. As for instance, you can direct user's attention towards registration form or similar other important design elements present on a web page.

Law #3 – Law of Proximity: As per law of proximity objects or things placed in closed proximity are believed to be part of a group or considered to be together.

How to utilize law of proximity in web design?

Law of proximity becomes specially beneficial for a web design company while planning and developing layout for a website. Following this law designers need to keep design elements together in case those elements are related to one another. Moreover, if design elements are not related to each other then those should be kept separate.

A Final Note

We will conclude here with a final note that designing web site in best possible manner is critical to success of any site. By following these design laws designers can certainly improve  your site's design and make it a lot more usable.